Рефераты Business Plan

Вернуться в Предпринимательство

Business Plan
BUSINESS PLAN


Introductory letter 2
Executive Summary 2
STATEMENT OF OBJECTIVES 2
Mission Statement 2
Driving Force 3
Market Position 3
Streanthes and Weaknesses 3
Streanthes: 3
Weaknesses: 3
Opportunities and threats 3
External Opportunities: 3
External Threats 4
Key Factors For Success 4
Goals and Objectives 4
Strategy 4
BACKGROUND INFORMATION 5
TECHNICAL DESCRIPTION OF SERVICE 5
MARKET DATA 6
Target Market Information 7
Social Environment 7
Demographic 7
Culture 8
Political Environment 9
Economic Environment 9
Competitive Environment 10
Potential Problems 10
Market Data Summary 10
Target Clients 10
Target Market Size 10
MARKET STRATEGY 10
Product 10
Price 11
Place 11
Promotion 11
SELLING TACTICS 12
Cash and Accounts Receivables 12
Peak sales 12
OPERATIONS PLAN 12
FINANCIAL PLAN 13
Necessary Financing 13
Cash Budget 13
Balance Sheet 14
Income Statement 15
Ratio Analysis 16
Depreciation Estimation 17
Fixed Capital Estimation 17
Working Capital Estimation 18
Marketing Estimation 18
Rent Expense Estimation 19
MANAGEMENT PLAN 20
HUMAN RESOURCES PLAN 20
CONCLUSIONS 21



Introductory letter

This business plan was created to check the idea about the
effectiveness of the creation of the database that will help clients at
different shopping centers to find products more quickly. As a result, it
saves their time and money.


Executive Summary

The company name is Svetlana. The main idea of venture is the creation
of the database of products that will help potential clients to find what
are necessary for them.
The mission of it is to be the best consultants of defining the
nonfood product location at the Irkutsk markets, to take care of our
clients by saving their time and money, when they do shopping, to offer the
best service by using modern computer technology and polite and affable
consultants
The market of such informational service is quite big and has a lot of
opportunities for development. In addition, Svetlana can use the greatest
of them because there are no competitors at the market. It offer product
that satisfy most of this market demand, as the product contain all main
information potential clients want to get to find a product. The sales
policy is build on the statement that clients lose nothing, but only save
their time and money.
After the third year of existence, Svetlana reach the after-tax profit
level of $3 510 and will have ROE 35%.
The structure of the company is simple as it is quite small, and it is
ineffective to use complex system of the distribution of functions.
So, as a result of market opportunities, Svetlana have a lot of
chances for succeed.

STATEMENT OF OBJECTIVES


Mission Statement

We will be the best consultants of defining the nonfood product
location at the Irkutsk markets. We will take care of our clients by saving
their time and money, when they do shopping. By using the best computer
technology and polite and affable consultants, we will offer the best
service our clients can get.
We will create a positive working environment for our employees that
will promote satisfaction and personal growth.


Driving Force

* Our company will offer service that does not exist yet at Irkutsk. It
will create very good advantage for our development.
* We will place the emphases on the Internet and telephone consultations.
* The business will be based on TQM.


Market Position

The main our clients are busy people who do not have time to go from
shop to shop and want to find product as quickly as possible. Such people
are the most likely users of our database.



Streanthes and Weaknesses


Streanthes:

* Low-cost equipment
* The absence of such database at all local product markets
* Skilled labor force
* Low operational cost
* Use of high technology


Weaknesses:

* The creation and updating of database may take a lot of time
* Poor marketing materials
* High taxes for this kind of service


Opportunities and threats


External Opportunities:

* Changes in tax structure
* The Increase of customer demand level
* The government policy for supporting the small business sector


External Threats

* Increased competition
* Economic downturn or recession
* The decrease of customer demand level


Key Factors For Success

* The absence of competitors
* Broad approach that is provided by the use of Internet and telephone
consultations
* Polite and affable personal


Goals and Objectives

* To create the consulting center that will cover all main nonfood markets
In Irkutsk
> The collection of information and the creation of the consulting
center in the ``Irkutskiy`` market
> The collection of information and the creation of the consulting
center in the ``Fortuna`` market
> The collection of information and the creation of the consulting
center in the ``Complex`` market

* To create the centralized informational system
> The development of database
> The installation of the server station and user machines
* To create web-site
> The market research of similar sites in Internet
> The creation of the site structure
> The creation of the site interface


Strategy

As our service is new in the Irkutsk market, our company plans to
follow the differentiation strategy
10 
Добавить в Одноклассники    

 

Rambler's Top100