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Business Plan
.
Information about car spare parts will consist of the type of a spare
part, the company name, the type of a car and other spare parts, where this
spare part is used, the year of production, price range, and the location
and number of the pavilion or the section of a market.



The example of list:
|№|Typ|Name|Si|Season |Count|Year of|Color |Price |Location |
| |e | |ze| |ry of|product| |range | |
| | | | | |origi|ion | | | |
| | | | | |n | | | | |
| | | | | | | | | |Market |Pavelion|
|1|Jea|Anga|32|Summer/F|Russi|2001 |Red/Gre|$20--$3|“Irkuts|#1,#102,|
| |ns |ra | |all |a | |en/Blue|2 |kiy” |#176 |
| | | | | | | |/Black/| | | |
| | | | | | | |other | | | |
|2|Jea|Lee |32|Summer/F|China|2002 |All |$30--$6|“Irkuts|#17,#78 |
| |ns | | |all | | | |2 |kiy” | |
|3|…..|….. |….|….. |….. |….. |….. |….. |….. |….. |
| | | |. | | | | | | | |
|4|…..|….. |….|….. |….. |….. |….. |….. |….. |….. |
| | | |. | | | | | | | |
|5|…..|….. |….|….. |….. |….. |….. |….. |….. |….. |
| | | |. | | | | | | | |

The Database will be created in the FoxPro 5.0. It will be adopted for
using through the local net and the Internet. The design of the Internet
site will be developed with the Microsoft FrontPage.
This database will be updated every second day. At first time it will
be done manually by surveying the owners of the pavilions or the sections
of a market, but then we plan to automate this process.
The information will be deliver to customers on printed lists, if they
get information directly in the market building from an operator. Next, it
will be delivered electronically, if customers get information by using the
Internet. Finally, it will be delivered by fax or orally, if customers get
information by phone.


MARKET DATA

To analyze and collect the market data I used as the statistical
sources, so and my own experience and knowledge.


Target Market Information

The shopping center “Irkutskiy” is the biggest nonfood market in
Irkutsk, in which everybody can buy everything, what is used in everyday
life, for example clothes, shoes, satchels, wallets, kitchen-ware and etc.
It unites three shopping centers and contains up to 500 small shops. The
shopping center “Irkutskiy” is the only big nonfood shopping center with
such range of goods in Irkutsk and, consequently, serves most of the
Irkutsk population. The shopping center ``Fortuna`` is the biggest car
spare part market. The “Complex” is also a big nonfood market, but it is
smaller than “Irkutskiy”.

Social Environment


Demographic

The Irkutsk population today is 592,4 thousand people.
(http://www.centerru.com/regions/regions.asp?id=7). The potential clients
of the shopping center “Irkutskiy”, where I plan to open the first
consulting center, and also the potential clients of my database are people
from 18 to 60 years. It is 60% of the whole population 355,2 thousand
people. (http://www.centerru.com/regions/diagrams/d1_r.html). I do not take
into account people below 18 and over 60 because their parents or children
usually maintain such people. The people over 60, who are not maintained by
their children, usually have very small pension.

In addition, the shopping center “Irkutskiy” is oriented on the people
and households from the middle class with revenues from 120,000 to 240,000
rubles per year
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